Real Stories Told.
Real Impact Made.
I’m a Chicago-based queer digital communications strategist with 10+ years of experience helping mission-driven nonprofits, particularly in healthcare and LGBTQIA+ communities, turn complex ideas into accessible, engaging content that builds audiences, supports fundraising, and advances advocacy.
Resume.
Digital communications strategist specializing in web content, social media strategy, digital advocacy, and mission-driven storytelling.
Professional Experience
Web Content Specialist Consultant
UU College of Social Justice
Jan. 2024 – Oct. 2025
- Managed UUCSJ.org on WordPress, implementing site updates, accessibility improvements, and UX refinements.
- Led content strategy in collaboration with staff, aligning digital messaging with advocacy campaigns.
- Applied AI and GA4 analytics to monitor performance and optimize content for engagement and visibility.
- Drafted privacy policy and policy-related content, ensuring legal clarity and accessibility.
- Produced and edited video content to support digital storytelling across platforms.
Digital Media Consultant
National Organization for Rare Disorders
Oct. 2024 – Feb. 2025
- Designed and executed multi-platform digital campaigns across LinkedIn, Instagram, Twitter/X, and Facebook to amplify advocacy initiatives and fundraising.
- Integrated AI tools into the production process.
- Managed newsletters in Mailchimp and Campaign Monitor, tailoring messaging to audience segments.
- Updated website and blog content in WordPress using SEO best practices.
- Translated complex medical and policy content into accessible digital narratives in collaboration with program staff.
- Provided real-time campaign support and live-event coverage while using analytics to refine timing and messaging.
Digital Audience Manager
National Military Family Association
Apr. 2021 – May 2023
- Directed cross-platform digital communications advancing policy on healthcare, licensing reform, and workforce mobility.
- Increased Instagram impressions by 271,564% in one year and tripled Facebook reach through platform strategy, paid campaigns, and advocacy messaging.
- Produced advocacy toolkits, influencer partnerships, and coalition content supporting national campaigns, including work with Wounded Warrior Project and Sesame Street.
- Directed paid and political advertising campaigns in collaboration with Government Relations.
- Used social listening to monitor audience sentiment and adjust messaging cadence.
- Delivered monthly analytics reports and strategic recommendations to senior leadership.
Content Marketing Manager
Health Affairs
Jun. 2020 – Mar. 2021
- Managed integrated digital campaigns across Twitter, Facebook, and LinkedIn using Sprout Social.
- Increased engagement by 117% on Twitter, 15.2% on Facebook, and 223% on LinkedIn.
- Produced daily newsletters and optimized layout and language to improve engagement.
- Developed SEO-aware content, branded graphics, and press kits supporting peer-reviewed research launches.
- Authored and led the “Elevating Voices: Black History Month” digital campaign.
- Produced weekly Google Analytics performance reports and used audience data to refine campaign strategy.
Communications Associate
National Minority AIDS Council
Apr. 2019 – Apr. 2020
- Developed and executed digital advocacy campaigns for HIV policy initiatives and national conferences.
- Coordinated communications supporting 3,500+ attendees at the U.S. Conference on HIV/AIDS and 1,500+ at the Biomedical Summit.
- Created social media toolkits, advocacy messaging guides, and microsite content to mobilize grassroots advocates.
- Launched and managed the Social Media Fellowship Program and evolved it into a year-round Ambassador Program.
- Partnered with HIV.gov to launch a Social Media Lab training community advocates in digital strategy.
- Produced post-event impact reports analyzing engagement across channels.
Digital Media Associate
The R Street Institute
Dec. 2017 – Sep. 2018
- Managed RStreet.org content and oversaw a full site redesign focused on accessibility and editorial consistency.
- Produced and formatted email campaigns in Campaign Monitor and monitored performance analytics.
- Drafted press releases, op-eds, and digital content supporting policy outreach.
- Compiled analytics reports for donor deliverables using web and email performance data.
Associate Editor
RealClearPolitics / RealClearHealth
Jun. 2016 – Sep. 2017
- Managed daily publishing operations for RealClearHealth.com using a custom CMS.
- Led homepage curation and newsletter production, selecting and optimizing 12–15 high-impact stories each day.
- Increased monthly site traffic by 240% through refined content strategy, headline optimization, and visual integration.
- Edited and published contributed op-eds from healthcare and policy experts.
- Grew Twitter organically by 500+ followers through strategic content timing and tone.
- Supervised a part-time editorial assistant.
Partnerships Associate
BulletinHealthcare / Bulletin Media
Feb. 2015 – Apr. 2016
- Managed editing, approval, and distribution of 47 daily email briefings under strict morning deadlines.
- Independently oversaw production for three association partners.
- Produced analytics reports identifying engagement and circulation trends.
- Executed and analyzed targeted campaigns supporting membership renewals and association conferences.
- Managed association distribution lists and circulation metrics.
Tools & Technologies
Google Analytics 4 • Sprout Social • Loomly • Meta Business Suite • Mailchimp • Campaign Monitor • WordPress • Adobe Premiere • Adobe Illustrator • Canva • InVideo • Microsoft Office Suite • Facebook Paid Advertising • AI / ChatGPT • Media Monitoring
Education
Sarah Lawrence College
Bachelor of Arts
The Numbers.
National Military Family Association
Health Affairs
NMAC
Case Study: National Military Family Association
Turning Social Listening Into Advocacy
A digital engagement campaign that opened a conversation about food insecurity, connected military families with resources, and generated firsthand insights that supported national advocacy.
The Challenge
NMFA's policy and research teams were working to better understand food insecurity among military families. Although many families qualified for programs such as WIC and SNAP, stigma and a lack of accessible information could make conversations about using those resources difficult.
We needed a digital strategy that could do more than raise awareness. It needed to create a space where military families felt comfortable asking questions and sharing their experiences directly with us.
The Insight
Through social listening, I recognized that WIC was a more approachable entry point for our audience than SNAP. Rather than beginning with a broad public awareness campaign, I recommended using direct messaging to lower the barrier to participation and make the conversation feel personal.
The goal was to position NMFA not simply as an organization broadcasting information, but as a team of people ready to listen, answer questions, and connect military families with useful resources.
What I Did
- Worked across policy, research, and communications teams to develop accurate responses and identify useful WIC resources.
- Developed the campaign strategy based on social listening and audience behavior.
- Created social media and email messaging inviting military families to share their experiences with WIC or send us their questions.
- Used direct messaging as a relationship-building tool, allowing NMFA to engage families in a more private and approachable environment.
- Helped surface recurring questions, experiences, and themes that could be shared with NMFA's research and policy teams.
The Impact
The campaign generated more than 100 direct messages related to WIC, an especially meaningful result because NMFA had not previously used a direct-message campaign in this way.
The value extended beyond engagement metrics. The conversations provided NMFA's research team with firsthand insights that could inform continued research, while the policy team gained real stories and experiences they could draw from when advocating for military families on Capitol Hill.
Skills Demonstrated
- Social Listening
- Digital Strategy
- Community Engagement
- Social Media
- Email Marketing
- Cross-Functional Collaboration
- Audience Research
- Advocacy Communications
Portfolio.
#MilSpouseMarketingMounday
A regular video series in which I:
Created outreach material to the NMFA audience to find military spouse entrepreneurs to volunteer in participation
Selected individuals and instructed them on proper mobile video techniques
Coached them on how to be relaxed on-camera
Developed questionnaire for them to answer
Edited video and sound
Created design template
Posted on social media
Tracked analytics
Letters From Camp
As part of Operation Purple®, a free summer camp experience run exclusively for kids in active-duty military families, I set out to create video letters from attendees which showed the value and importance of the program to both donors and parents.
Obtained permission for kids to be on camera from families
Instructed volunteer camp counselors on how to get subject’s comfortable on camera
Taught volunteers on how to record quality video on mobile phones in outdoor environments
Edited and designed videos and video templates
Campaign received 2x engagement than any other video campaign in previous quarter.
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Lynda Carter X NMFA campaign
At the National Military Family Association, I created and led a campaign featuring Lynda Carter, including identifying the opportunity, reaching out to her team, and serving as the primary point of contact throughout the partnership. I coordinated the campaign from outreach through execution, developing the digital content and social assets used to amplify NMFA’s message and reach new audiences.
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Modern Military Association Pride Graphic
Asset created for the Modern Military Association of America.
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Health Affairs
I was responsible for over 130 pieces of promotional content for Health Affairs every month across four different social media channels and tracking the analytics for C-suite level reporting through GA4.
R Street Institute Work
Links to Written Work and Webpages Made
Webpage:
Rare Disease Day for National Organization for Rare Disorders
Writing:
Real Clear Politics: Rising Drug Costs Hover as Election Issue
Reingold Inc.: Press release for Summit Marketing Award for National Assessment Governing Board
New York Observer: Finance Pros Carry Adrenaline from Trading Floor to Track & Field at RBC Wall Street Decathlon
Let’s Connect.
I am looking to network, take on clients, or become your next hire.